21 March 2007
Quote of the Week
On "Made in Canada", Colin is giving a presentation to Alan -- the head of a production company -- about a focus group survey he conducted:
Alan: So, Colin, the people in these focus groups: Who are they? Can we trust them?
Colin: I think so.
Alan: Do we have names [and] addresses? Just in case.
Colin: Yes. The members of the focus group were all recruited at shopping malls.
Alan: Malls -- excellent!
Colin: Mall people are your people.
Alan: Of course. I've been in one, you know.
Colin: The candidates were all approached -- at random -- and asked whether they would like to spend the entire day watching television and answer some questions, for $5 and some potato chips.
Alan: Five bucks? Isn't that a little extravagant?
Colin: No, no, no. Five dollars is key. The low compensation actually works to screen out those candidates that might have something more useful to do. This guarantees the target audience that we're pulling for.
Alan: Yeah. No smart-ass brainiacs.
Colin: Well, some guy with a B.A. slipped through.
Alan: No, no, no! These people ruin everything.
Colin: But we caught him using a word with three syllables, and we had that person removed from the study.
Alan: Good. Excellent.
Alan: So, Colin, the people in these focus groups: Who are they? Can we trust them?
Colin: I think so.
Alan: Do we have names [and] addresses? Just in case.
Colin: Yes. The members of the focus group were all recruited at shopping malls.
Alan: Malls -- excellent!
Colin: Mall people are your people.
Alan: Of course. I've been in one, you know.
Colin: The candidates were all approached -- at random -- and asked whether they would like to spend the entire day watching television and answer some questions, for $5 and some potato chips.
Alan: Five bucks? Isn't that a little extravagant?
Colin: No, no, no. Five dollars is key. The low compensation actually works to screen out those candidates that might have something more useful to do. This guarantees the target audience that we're pulling for.
Alan: Yeah. No smart-ass brainiacs.
Colin: Well, some guy with a B.A. slipped through.
Alan: No, no, no! These people ruin everything.
Colin: But we caught him using a word with three syllables, and we had that person removed from the study.
Alan: Good. Excellent.
Labels: Made in Canada
# posted by mamurd @ 9:19 PM 
