17 November 2011
Quote of the Day: Richard Cohen
From WNBAlien, regarding the league-wide sponsorship by Boost Mobile:
"This could be vitally important for a league that is always struggling to find new revenue streams and keep itself afloat in a very competitive market. As someone who comes from Europe and grew up with sponsors’ logos across the front of every soccer team I saw, I was always a proponent of jersey sponsorship, long before WNBA teams finally started utilising it. The practice might be against everything American sportsfans are used to, but it’s an obvious way to earn money and the league failed to exploit it for a long time. This deal extends what we’ve seen in the past with McDonald’s and BBVA where they’ve put logos on multiple teams’ uniforms for the Finals or an All-Star Game. The only thing I don’t like is that it’ll make the uniforms look even more similar league-wide, but for extra financial stability that doesn’t seem like a big deal. Practically anything that brings extra investment into the WNBA is a positive step (y’know, within reason. Let’s hope they don’t make the players play in their underwear or hold ritual executions at halftime any time soon)."
"This could be vitally important for a league that is always struggling to find new revenue streams and keep itself afloat in a very competitive market. As someone who comes from Europe and grew up with sponsors’ logos across the front of every soccer team I saw, I was always a proponent of jersey sponsorship, long before WNBA teams finally started utilising it. The practice might be against everything American sportsfans are used to, but it’s an obvious way to earn money and the league failed to exploit it for a long time. This deal extends what we’ve seen in the past with McDonald’s and BBVA where they’ve put logos on multiple teams’ uniforms for the Finals or an All-Star Game. The only thing I don’t like is that it’ll make the uniforms look even more similar league-wide, but for extra financial stability that doesn’t seem like a big deal. Practically anything that brings extra investment into the WNBA is a positive step (y’know, within reason. Let’s hope they don’t make the players play in their underwear or hold ritual executions at halftime any time soon)."
Labels: WNBA
# posted by mamurd @ 11:16 PM 
